HERTA  ARNAUD

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Guinness Gruit




Personal work for a Guinness Gruit Limited Edition.

The gruit was the medieval ancestor of modern beer, made with a misture of herbs dinstilled without hop.
 

Gruit is a Celtic word derived from the letter G (”goort”) of the Ogham alphabeth, which originally meant “ivy”. Each letter was indeed associated to a particular plant and consisted in a combination of horizontal and oblique lines.

This project is ispired to this ancient alphabeth typical of pre-Christian Ireland and to the stained glasses of medieval Irish curches, since Guinness was always famous for being faithful to its Irish roots and traditions.